Case Study -

London Reformer Pilates

The Campaign.

In spring 2023 we led the press launch for central London studio London Reformer Pilates. On a mission to inject some fun back into reformer Pilates with classes that aim to shake up the Capital’s Pilates scene, the studio developed by West 1 Health collaborated with the experts of the London Pilates Academy to bring together the very best trainers in London.

We worked closely with the team to communicate the launch to both nationally engaged, and local London centric press. We did this by booking media in to experience the studio first hand, profiling expert commentary from the team and securing exposure which highlighted London Reformer Pilates as one of ‘London’s Best Studio’s to Visit.’ Top tier press coverage included SL Man, HELLO! Magazine, Stylist and London On The Inside.

‘Georgie and her team at LUXE BB have been brilliant. Georgie explained everything to us and had great contacts for us in the Fitness and Health world. Thank you LUXE BB!’

Vishal Madhani