Over a period of two years, we were appointed as the UK PR representative for leading Australian Activewear empire Lorna Jane. Aiming to create the best activewear on the planet that effortlessly blends fashion with function, our objective was to ensure Lorna Jane featured as a leading industry player across online shopping guides and consumer glossy print features.

Each season, we represent the PR for luxury winter activewear brand My Sunday Ski. Inspired by the glamour and beauty of the Alps, each luxurious item blends fashion with performance from ‘piste-to-party’.

In June 2022 we led the launch for The Retreater. The UK’s premium new global wellness retreat platform, The Retreater was a new brand on a mission to bring together the world’s best retreats and wellness holidays into one easy to navigate platform.

In 2021 we led the press launch for London’s luxury fitness studio KARVE.‍ Creating unique brand phrases that highlighted the brand’s new approach to the London fitness scene, original copywriting content was used across their site map and social media platforms.

In April 2022 the capital’s new destination for inclusive wellbeing Café Volonte appointed us to lead the press launch for their fitness offering, The Energy Studio.

Luxe tennis brand EXEAT hired us to launch the women’s activewear brand to the UK media in 2021. Dubbed ‘the fashion editor’s favourite tennis brand’, EXEAT’s distinctive, ‘high-fashion meets centre court’ aesthetic has won a cult international following and benefits from tennis (and sister games padel and pickleball) being the fastest growing sport in the world among women.

In spring 2023 we led the press launch for central London studio London Reformer Pilates. On a mission to inject some fun back into reformer Pilates with classes that aim to shake up the Capital’s Pilates scene, the studio developed by West 1 Health collaborated with the experts of the London Pilates Academy to bring together the very best trainers in London.

We worked closely with wellbeing coffee brand Balance Coffee to connect them with a nationwide audience.

We worked with the MOi + Me co founders to position their brand as leaders within the highly competitive CBD market.

We worked with the co-founders of London’s female weight training community Lift Studio London to leverage their brand across high hitting print and online titles.

We worked closely with the team and founder Gaby to book key media into their studios to review the classes first hand, sharing first hand commentary for wider health pieces and highlighting Gaby’s 121 training with iconic boxer Derek Chisora.

The leading Korean wellbeing-tech brand signed us to lead the PR for the European expansion of the luxury massage chair brand.

We supported with the launch for fitness focused, recovery bath oil Bathletic. The selfcare product that also gives back, Bathletic is entirely vegan, cruelty and sulphatefree with 100% recyclable packaging meaning it is great for the skin and mindful of the planet.

We worked with online wellbeing platform Ponzu to drive forward a national UK campaign.

Specialist Pilates and aerial yoga studio Elements By Retrofit appointed us to lead to press and influencer launch for the studio in summer 2023.

London’s boutique-style fitness centre, Retrofit is an inclusive space that welcomes everyday gym goers and hardcore athletes under one roof.