Case Study -

Retrofit London

The Campaign.

In January 2021 new west London gym Retrofit appointed us to launch the brand to the UK media. London’s boutique-style fitness centre, Retrofit is an inclusive space that welcomes everyday gym goers and hardcore athletes under one roof. Conveniently located nearby South Kensington tube, Retrofit is a high-tech fitness destination that leads with the tools and equipment designed to help each individual surpass their goals and break boundaries together. We hosted a multi-class fitness event which profiled the variety of high and low impact options available, organised studio tours and partnered up with Lorna Jane Activewear to dress attendees in high-quality styles to workout in.

Securing first hand visits and expert commentary opportunities that profiled the team’s professional knowledge, print and online coverage appeared in Women’s Health, Mail Online, Women’s Fitness, Men’s Fitness and Top Sante.