Case Study -

My Sunday Ski

The Campaign.

Each season, we represent the PR for luxury winter activewear brand My Sunday Ski. Inspired by the glamour and beauty of the Alps, each luxurious item blends fashion with performance from ‘piste-to-party’. We worked closely with the team to highlight the brand’s new designs including their Sherpa Ski Suits, and the new indoor inspired cashmere Chalet Collection to targeted luxury media via gifting for shopping, fashion and lifestyle features.

Additionally, via our travel contacts we secured a discounted founder content creation trip for the team to the five star Das Central Ski Resort in Austria. This enabled the team to showcase their latest collection themselves via Instagram and to newsletter subscribers. Top tier press coverage included Vanity Fair, Red Magazine, GLAMOUR, Marie Claire and Sheerluxe.

‘This season we have found a true partnership. Enthusiastic, passionate, knowledgeable, and well connected in the industry, LUXE BB has demonstrated the upmost professionalism throughout our partnership, always presenting opportunities and results in a diligent way.’

Cassie Easton