Case Study -

Lorna Jane

What we did

Over a period of two years, we were appointed as the UK PR representative for leading Australian Activewear empire Lorna Jane. Aiming to create the best activewear on the planet that effortlessly blends fashion with function, our objective was to ensure Lorna Jane featured as a leading industry player across online shopping guides and consumer glossy print features.

Helping to nurture a strong reputation over the competitor set, we communicated to the media how the female fitness brand is making a global impact with a movement that is being embraced by millions of women worldwide. Securing 140 pieces of high-profile press coverage, exposure included product activewear round-ups, seasonal guides and wider founder profile features of wellbeing icon Lorna Jane Clarkson.

Coverage hits include The Telegraph Magazine, Metro newspaper, The Independent, Sheerluxe, Psychologies, Marie Claire, STYLIST and The Handbook.

‘The services provided by LUXE BB have been central to our brands phenomenal growth over the last year, and we couldn’t have achieved these results without Georgie’s continued support.’

Hannah Fuller

Business Development Manager