Case Study -


The Campaign.

In 2021 we led the press launch for London’s luxury fitness studio KARVE.

Creating unique brand phrases that highlighted the brand’s new approach to the London fitness scene, original copywriting content was used across their site map and social media platforms. Applying our universal approach, KARVE’s copywriting content followed on to be applied to the media launch campaign.

Introducing both the opening of the studio and their On Demand online programme, the campaign targeted a scope of high-end media and influencers.

Exposure resulted with coverage in Country & Townhouse, Sheerluxe, London Evening Standard, Fit & Well, METRO, HELLO! Magazine, The Times, Vogue and more.

‘Georgie has been absolutely great to work with. She is a true expert in her field and is well-connected in the fitness industry in London.’

Yulia Pashevkina