Case Study -

Exhale Pilates

The Campaign.

The celebrity favourite Pilates brand that champions the classical method approached us to represent a luxury wellbeing campaign. With a celeb-studded client list, our strategy highlighted how the London based brand is on a mission to revive the original works of Joseph Pilates, including the lesser known ‘Tower Class’ not regularly seen here in the UK. We worked closely with the team and founder Gaby to book key media into their studios to review the classes first hand, sharing first hand commentary for wider health pieces and highlighting Gaby’s 121 training with iconic boxer Derek Chisora.

A portfolio of press coverage was achieved across national and consumer titles. This included Red Magazine, Mail Online, Cosmopolitan, Sheeluxe, Country & Townhouse and Stylist.