Case Study -

Balance Coffee

The Campaign.

We worked closely with wellbeing coffee brand Balance Coffee to connect them with a nationwide audience via a high impact press campaign.  

Positioning the Balance as ethical specialists born in lockdown, we worked closely with the founder to position him as an expert of his field whilst showcasing his inspiration behind the brand. Ensuring key media received samples to try first hand, we highlighted in the media Balance Coffee’s online barista school and leading tips and tricks to for the finest at home coffee. Additionally, we introduced the brand to our other client KARVE.

Today Balance provide the coffee and first hand training to the studio for their café space.

Among others, exposure resulted with coverage in both Metro newspaper and, Delish, BBC News and The Independent.

‘Georgie is an absolute pleasure to work with. She grasped the Balance Coffee vision extremely quickly and helped build our PR strategy which enabled us to get fantastic visibility’

James Bellis