The moment you walk into any café, clinic or studio in London, you’ll find something in common – wellness. It has shaped the way London lives and thrives. While almost every wellness brand is founded with a solid reason, what’s important is to ensure that reason resonates with people. This usually requires the assistance of some of the best wellness PR agencies London who live and breathe wellness products, lifestyles, and culture.
What sets wellness PR specialists in London apart?
Wellness PR doesn’t heavily rely on aggressive communications and promotions. It thrives only through consumer reliability. This is what makes a PR partner (that is handling your wellness campaign) truly valuable.
Rather than generic communication, thoughtful branding is at the forefront. When it comes to the wellness sector, it is always important to choose the right space for targeted exposure rather than mass promotion. Every brand narrative should come across as something intimate and not a casual ‘one-size-fits-all’ tactic.
This is what makes wellness PR specialists a cut above- their well-thought-out campaigns that resonate with others.
Services provided by wellness PR agencies London
Media relations
There is nothing quite like a media presence built solely on real relationships. These wellness brands are considered the most credible of all.
Here, the role of a wellness PR agency isn’t restricted to pitching the brand. It expands and dives even deeper! The best agencies ensure usage of the right tone on and off social media, and makes sure communications connect well with people who truly understand wellbeing.
A brilliant tactic to implement is to aim for a spot in fitness, beauty and wellness publications that make rounds in most of the spas, salons, wellness centres, and studios of London.
Another way is to be the authentic voice of the people who know wellness brands like the back of their hands – the founders. The best agencies become the voice of the founders and their media interactions and make sure that everything aligns well with the philosophy of the founder’s brand whilst also being impactful for customers.
When wellness brands emerge from the right place with the right branding, people pay attention. And that’s how trust is built.
Genuine influencer rapport
A sign that an agency is one of the best wellness PR agencies London is when the agency selects influencers carefully, keeping in mind who will be able to bring out the brand’s voice better and more effectively. Influencer rapport needs to be built and nurtured thoughtfully, leading to long-term collaboration.
Keeping the same in mind, we prefer to work with influencers who practice mindful living in the first place. This makes them suitable ambassadors for brands that fall into the wellness and mindfulness niche. Building a professional relationship with such influencers paves the way for organic expansion of the brand in spaces that seemed distant earlier.
This makes it even more imperative for a modern city like London, where wellness trends change at the blink of an eye.
Creating relatable content
A wellness brand cannot reach people unless its content conveys what the brand is all about, how it weaves into the lives of people, and how it brings out the best in them. But this is easier said than done. As a result, wellness brands look for wellness PR agencies London who can create warm, honest, and purpose-oriented content for them.
At LUXE BB, we are known for coming up with inspiring photography and videography ideas that bring your brand to life. This has made brands reach the pinnacle of relatability and integrity, thus ringing their voice in the consumer’s head for longer periods of time.
Hosting wellness experience events
Who said that wellness is restricted to your Instagram feed or your Pilates sessions?
We let brands offer a worthwhile wellness experience through a plethora of workshops, partnerships, product launches, and community get-togethers. By making sure that the location is ideal, the décor is second to none, discussions are made, media coverage is done, and collaborations are made with influencers and brands, we help brands step out of social media and leave a lasting impact.
Final thoughts
Wellness campaigns don’t have to be flashy or loud. All they have to be is sincere and impactful. This is achievable when brand campaigns connect consumers to the heartbeat of the brand. That’s what makes us stand out in a crowd of wellness PR agencies London.
