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# Luxe BB - Lifestyle Public Relations

## Sitemaps
[XML Sitemap](https://www.luxebb.co.uk/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [How Wellness Brands Can Create Demand By Using Luxury Lifestyle PR?](https://www.luxebb.co.uk/blogs/how-wellness-brands-can-create-demand-by-using-luxury-lifestyle-pr/): If you want to create demand and exclusivity around your wellness brand, you can use these luxury lifestyle PR strategies to ensure you not only survive but thrive in 2026.
- [Why Fitness Brands Need a Specialist Lifestyle PR Agency in 2026](https://www.luxebb.co.uk/blogs/why-fitness-brands-need-a-specialist-lifestyle-pr-agency-in-2026/): This is where the distinction of a specialist lifestyle PR agency becomes the difference between a brand that scales and one that stays "local." At LUXE BB, we don't just "do PR." We live at the intersection of fitness, wellbeing, and high-end lifestyle. We understand that in 2026, a fitness brand isn’t just selling a product or a gym membership- you’re selling a version of the consumer's future self.
- [Make your lifestyle brand a success in 2026: Tips from a PR lifestyle agency in London](https://www.luxebb.co.uk/blogs/make-your-lifestyle-brand-a-success-in-2026-tips-from-a-pr-lifestyle-agency-in-london/): As a PR lifestyle agency in London, brands trust us to elevate their profile. We don't just pitch products; we craft narratives that resonate on a visceral level. If you want your brand not just to survive but to thrive in 2026, dig deeper. Here is our insider advice on making it happen.
- [What Sets The Best Wellness PR Agencies In London Apart?](https://www.luxebb.co.uk/blogs/what-sets-the-best-wellness-pr-agencies-in-london-apart/): The moment you walk into any café, clinic or studio in London, you’ll find something in common – wellness. It has shaped the way London lives and thrives. While almost every wellness brand is founded with a solid reason, what’s important is to ensure that reason resonates with people. This usually requires the assistance of some of the best wellness PR agencies London who live and breathe wellness products, lifestyles, and culture.
- [WHAT’S NEW: FITNESS & WELLBEING NEWS](https://www.luxebb.co.uk/blogs/whats-new-fitness-wellbeing-news/):  
- [Uncovering The Truth Behind Coffee](https://www.luxebb.co.uk/blogs/uncovering-the-truth-behind-coffee/): UNCOVERING THE TRUTH BEHIND COFFEE
- [The LUXE BB 2025 Wellness Trend Report](https://www.luxebb.co.uk/blogs/the-luxe-bb-2025-wellness-trend-report/): FOLD Reformer
- [BALANCE COFFEE The Healthiest, Tastiest, Most Nutritious Coffee](https://www.luxebb.co.uk/blogs/balance-coffee-the-healthiest-tastiest-most-nutritious-coffee/): Pioneers of the healthy coffee industry is BalanceCoffee. On a mission to offer the tastiest and most nutritious coffee, Balance champion a freshly roasted range of arabica bean blends and liquid mushroom elixirs with zero mould, mycotoxins or pesticides. Better than organic, the UK wellness brand sets a new standard with speciality grade coffee that is nutritionist approved, backed by science and entirely toxin free to ensure each sip contributes to a healthier way of life.
- [Introducing Onyx](https://www.luxebb.co.uk/blogs/introducing-onyx/): Discover a life of alignment with Onyx (pronounced ‘on-ix’), the new British brand creating aspirational fitness and wellbeing products making movement stylish. Designed and tested by experts, Onyx’s desirable collection of durable and beautiful products have been curated to enhance a variety of workout styles from Pilates to barre, yoga, and home workouts.
- [DISCOVER INSTANT SWIM](https://www.luxebb.co.uk/blogs/discover-instant-swim/): Uniting fashion with functionality is Instant Swim, the British brand empowering girls globally to dive into swimming with a stylish collection of performance focused swimwear and pool side accessories.Crafted using recycled fibres, Instant Swim’s ocean friendly collection dominates a gap in the market with fashion-led designs that retain their shape and colour for hours in the water.
- [Discover Wildlife & Yoga Retreats: Exceptional Wellness Experiences in the Kenyan Wilderness](https://www.luxebb.co.uk/blogs/discover-wildlife-yoga-retreats-exceptional-wellness-experiences-in-the-kenyan-wilderness/): Championing immersive experiences in the heart of Kenya’s wild spaces is Wildlife & Yoga Retreats from Laura Bunting. Amidst breath taking landscapes and flourishing wildlife, from luxury tented camps in the highlands, the white sands of Manda Bay and untouched landscapes of Tsavo, each exceptional retreat takes place in a world of unmatched privacy and serenity for a safari experience like no other.
- [NEW OPENING: CAFÉ VOLONTE PICCADILLY Transforming London’s Healthy Eating Scene](https://www.luxebb.co.uk/blogs/new-opening-cafe-volonte-piccadilly-transforming-londons-healthy-eating-scene/): 200 Piccadilly has welcomed Café Volonte, the capital’s destination for inclusive wellbeing. Opening doors 29th September, the 855 square foot wholesome haven has transformed the iconic streets’ healthy food scene, offering a nutritionist approved menu of grab-and-go delights that help to make smart choices easy.
- [The New Pilates Studio Inspired By Bondi Beach](https://www.luxebb.co.uk/blogs/the-new-pilates-studio-inspired-by-bondi-beach/): Previously living on Bondi Beach, British founder Lottie Anderson was inspired to establish a Pilates brand that epitomises the exceptional energy of Australia’s Bondi lifestyle. Inviting her community to switch off and connect within, Bondi Rise offer small-group Reformer Pilates, Mat Pilates, Barre, and Yoga classes. Championing friendly teaching styles, each class offers a sense of personal achievement, leaving individuals feeling refreshed and connected. This is complemented by BondiRise’s internationally subscribed online platform, for their community to workout anytime, anywhere.‍
- [MOi + ME: Pure CBD product range building calm into everyday](https://www.luxebb.co.uk/blogs/moi-me-pure-cbd-product-range-building-calm-into-everyday/): Supporting mental health and advocates for self-love is MOi + ME: the new high-quality pure isolate CBD product range to help build moments of calm into everyday life. Established byCo-Founders Catherine Meardon and Laura Walton, following their personal journeys with anxiety, MOi + ME is a new brand that not only leads with four outstanding products curated with stimulating flavours and scents, but has also been set up to support those in need with tools and tips.
- [Progressive, New British Tennis Athleisure Brand](https://www.luxebb.co.uk/blogs/progressive-new-british-tennis-athleisure-brand/): Apparent in every stage of the development of this new athleisure brand is the founder’s drive that the materials used not only meet the attributes of being sustainable, but that they exceed all current standards, developing an approach that sets a new benchmark for the sector. EXEAT achieves this based on the three principles of sustainability: economy, society and environment by using world-leading ecological fabrics across the entire collection. EXEAT is a progressive brand at the forefront of sustainability; its R&D programme has been guided by the work of award-winning environmental scientists and Europe’s most accredited sustainable factories.
- [Introducing: Transformer Pilates](https://www.luxebb.co.uk/blogs/introducing-transformer-pilates/): This year Londoners are invited to sweat and sculpt like New Yorker’s with the opening of KARVE: pioneers of their newly trademarked Transformer Pilates method. Capturing NewYork’s infectious energy, whilst tailored to London lifestyles, the entirely new luxury loft-style studio on Kensington High Street champions the city’s hottest new workout - inspired by the Big Apple and on the pulse of the BigSmoke.
- [Lorna Jane Activewear](https://www.luxebb.co.uk/case-study/lorna-jane-activewear/): Over a period of two years, we were appointed as the UK PR representative for leading Australian Activewear empire Lorna Jane. Aiming to create the best activewear on the planet that effortlessly blends fashion with function, our objective was to ensure Lorna Jane featured as a leading industry player across online shopping guides and consumer glossy print features.
- [My Sunday Ski](https://www.luxebb.co.uk/case-study/my-sunday-ski/): Each season, we represent the PR for luxury winter activewear brand My Sunday Ski. Inspired by the glamour and beauty of the Alps, each luxurious item blends fashion with performance from ‘piste-to-party’. We worked closely with the team to highlight the brand’s new designs including their Sherpa Ski Suits, and the new indoor inspired cashmere Chalet Collection to targeted luxury media via gifting for shopping, fashion and lifestyle features.
- [The Retreater](https://www.luxebb.co.uk/case-study/the-retreater/): In June 2022 we led the launch for The Retreater. The UK’s premium new global wellness retreat platform, The Retreater was a new brand on a mission to bring together the world’s best retreats and wellness holidays into one easy to navigate platform. The brand hired us to organise and host a high impact press and influencer ‘mini retreat’ event. Taking place in the grounds of Holland Park, we secured a collection of top tier press and influencers.‍
- [Karve](https://www.luxebb.co.uk/case-study/karve/): In 2021 we led the press launch for London’s luxury fitness studio KARVE.‍
- [Cafe Volonté](https://www.luxebb.co.uk/case-study/cafe-volonte/): In April 2022 the capital’s new destination for inclusive wellbeing Café Volonte appointed us to lead the press launch for their fitness offering, The Energy Studio.
- [Exeat](https://www.luxebb.co.uk/case-study/exeat/): Luxe tennis brand EXEAT hired us to launch the women’s activewear brand to the UK media in 2021. Dubbed ‘the fashion editor’s favourite tennis brand’, EXEAT’s distinctive, ‘high-fashion meets centre court’ aesthetic has won a cult international following and benefits from tennis (and sister games padel and pickleball) being the fastest growing sport in the world among women.
- [London Reformer Pilates](https://www.luxebb.co.uk/case-study/london-reformer-pilates/): In spring 2023 we led the press launch for central London studio London Reformer Pilates. On a mission to inject some fun back into reformer Pilates with classes that aim to shake up the Capital’s Pilates scene, the studio developed by West 1 Health collaborated with the experts of the London Pilates Academy to bring together the very best trainers in London.
- [Balance Coffee](https://www.luxebb.co.uk/case-study/balance-coffee/): We worked closely with wellbeing coffee brand Balance Coffee to connect them with a nationwide audience via a high impact press campaign.
- [MOi + ME](https://www.luxebb.co.uk/case-study/moi-me/): We worked with the MOi + Me co founders to position their brand as leaders within the highly competitive CBD market.
- [Lift Studio LDN](https://www.luxebb.co.uk/case-study/lift-studio-ldn/): We worked with the co-founders of London’s female weight training community Lift Studio London to leverage their brand across high hitting print and online titles. We executed a successful campaign by booking media in to experience the small group training first hand, hosting media interviews and helping to profile the expertise of the team via expert commentary opportunities.
- [Exhale Pilates](https://www.luxebb.co.uk/case-study/exhale-pilates/): The celebrity favourite Pilates brand that champions the classical method approached us to represent a luxury wellbeing campaign. With a celeb-studded client list, our strategy highlighted how the London based brand is on a mission to revive the original works of Joseph Pilates, including the lesser known ‘Tower Class’ not regularly seen here in the UK. We worked closely with the team and founder Gaby to book key media into their studios to review the classes first hand, sharing first hand commentary for wider health pieces and highlighting Gaby’s 121 training with iconic boxer Derek Chisora.
- [Bodyfriend](https://www.luxebb.co.uk/case-study/bodyfriend/): The leading Korean wellbeing-tech brand signed us to lead the PR for the European expansion of the luxury massage chair brand. Producers of the world’s number-one, premium massage chairs, Bodyfriend lead the way with a mission to promote everyday wellbeing. Championing highly advanced Korean technology, their variety of luxury models spearhead the K-Wellbeing trend with a variety of beneficial settings, designed to boost blood circulation, brain relaxation, reduce muscle stress and improve overall health & wellbeing.
- [Bathletic](https://www.luxebb.co.uk/case-study/bathletic/): We supported with the launch for fitness focused, recovery bath oil Bathletic. The selfcare product that also gives back, Bathletic is entirely vegan, cruelty and sulphatefree with 100% recyclable packaging meaning it is great for the skin and mindful of the planet. We elevated the UK brand positioning of Bathletic by securing samples to be sent to key media combined with the founder sharing her expertise on her inspiration to establish the brand, and how it can support with overall muscle health.
- [Ponzu](https://www.luxebb.co.uk/case-study/ponzu/): We worked with online wellbeing platform Ponzu to drive forward a national UK campaign. Built for the post-COVID-19 world and sustainably transforming how people workout, Ponzu make it personal with their powerful interactive platform that is the secret recipe for smashing fitness goals. Co-Founder Anna Forbes spotted a gap in the market and understands intrinsically how fitness and wellbeing can be used as a tool to reconnect people socially via their classes safely and conveniently.
- [Elements](https://www.luxebb.co.uk/case-study/elements/): Specialist Pilates and aerial yoga studio Elements By Retrofit appointed us to lead to press and influencer launch for the studio in summer 2023. Hidden discreetly from the hustle and bustle of Kensington High Street, the luxurious low-impact oasis invites city-goers to move out of the comfort zone and into their ‘element.’ We organised and hosted a high impact press and influencer launch, inviting journalists and content creators to try the classes first hand. This sat alongside influencers such as @kayacheyenee and @vanessahoh attending to capture their experience to be shared across their highly engaged social media profiles.
- [Retrofit London](https://www.luxebb.co.uk/case-study/retrofit-london/): In January 2021 new west London gym Retrofit appointed us to launch the brand to the UK media. London’s boutique-style fitness centre, Retrofit is an inclusive space that welcomes everyday gym goers and hardcore athletes under one roof. Conveniently located nearby South Kensington tube, Retrofit is a high-tech fitness destination that leads with the tools and equipment designed to help each individual surpass their goals and break boundaries together. We hosted a multi-class fitness event which profiled the variety of high and low impact options available, organised studio tours and partnered up with Lorna Jane Activewear to dress attendees in high-quality styles to workout in.
- [2020 Trend: K-Wellbeing](https://www.luxebb.co.uk/blogs/2020-trend-k-wellbeing/): In 2018, K-Beauty hit the headlines as the trail-blazing beauty innovation from South Korea. A highly advanced culture renowned for its advanced beauty, health and wellbeing developments – the dawn of the new decade will see the introduction of South Korea’s latest trend: K-Wellbeing, led by the pioneering global premium luxury health-tech brand, Bodyfriend.
- [Holistic Healthcare this Spring with Heritance Hotels and Resorts](https://www.luxebb.co.uk/blogs/holistic-healthcare-this-spring-with-heritance-hotels-and-resorts/): Situated across seven acres of lush green tropical gardens on the serene south coast of Sri Lanka, the wellness resort of Heritance Ayurveda allows guests to relax, rejuvenate and detoxify with traditional, tailor-made ayurvedic treatment plans. Ayurveda is a holistic healthcare system that originated in India and is considered one of the oldest healing sciences that helps to treat mind, body and soul.
- [Bondi Rise Launches Beginners Pilates Programme](https://www.luxebb.co.uk/blogs/bondi-rise-launches-beginners-pilates-programme/): Empowering those to kickstart their Pilates journey, Bondi Rise - the wellness brand inspired by the energy of Australia’s Bondi Beach is excited to launch the new ‘BeginnersPilates Programme’ onto their global online platform. Expertly tailored by the brand’s founder and Pilates queen Lottie Anderson, this inclusive new programme has been created for those who are new to the practice and looking to start their journey into Pilates, or who are already practicing and are looking to redefine their technique.
- [INTRODUCING LUCID](https://www.luxebb.co.uk/blogs/introducing-lucid/): The functional mushroom market is expected to reach $48.59 billion by 2029 with people globally discovering new ways to promote personal wellbeing. Championing the industry with a collection of pioneering new snack bars and mouth sprays is Lucid. Expertly blending functional mushrooms with adaptogens, Lucid harness the natural powers with carefully blended products to energise and boost brain health and relax the mind and calm the body.
- [Revealing Sāmya Studios A sanctuary for rest and renewal](https://www.luxebb.co.uk/blogs/revealing-samya-studios-a-sanctuary-for-rest-and-renewal/): Step into Sāmya Studios, a slow-paced sanctuary championing restorative practices that provide a sense of release from the city. Passionate about slowing down and seeking the importance of stillness, enter a welcoming community tucked quietly away from Islington High Street forrest and renewal with yoga, Pilates, meditation, sound therapy, and breathwork, plus select wellness treatments.

## Pages
- [Luxury Lifestyle PR](https://www.luxebb.co.uk/luxury-lifestyle-pr/): In today's fast-paced world, standing out in the luxury market takes more than a great product. You need the right PR that builds genuine desire and connects your brand to the right people. At LUXE BB, we specialise in luxury lifestyle PR for fitness and wellbeing brands. We create stories that spark interest, drive traffic, and help you beat competitors.
- [Health and fitness PR agencies](https://www.luxebb.co.uk/health-and-fitness-pr-agencies/): At LUXE BB, we work with ambitious health, fitness, and wellbeing brands that demand more than short-term visibility. Our strategic public relations campaigns are designed to deliver sustained growth, enhanced reputation, and measurable impact. Through data-driven insights, tailored storytelling, and elite media connections, we help brands connect authentically with health-conscious audiences and gain influence where it matters most.
- [PR lifestyle Agency London](https://www.luxebb.co.uk/pr-lifestyle-agency-london/): At LUXE BB we are a distinguished PR lifestyle agency London, providing bespoke communications campaigns that enhance visibility, credibility, and desirability for luxury, fitness, and wellbeing brands. Combining a 360-degree approach to PR and journalism, we offer unrivalled expertise and personal connections, ensuring brands achieve their full potential in highly competitive markets. 
- [Lifestyle Public Relations](https://www.luxebb.co.uk/lifestyle-public-relations/): In a world where lifestyle brands compete for attention, mere exposure is no longer enough. Today, success demands strategic visibility, trusted credibility, and lasting influence. Lifestyle public relations is the craft of telling your brand story to the right audience at the perfect moment, through channels that resonate. At LUXE BB, we elevate luxury, fitness, and wellbeing brands with bespoke campaigns that blend creativity, precision, and measurable results, ensuring your brand stands above.
- [Lifestyle PR agency](https://www.luxebb.co.uk/lifestyle-pr-agency/): Welcome to LUXE BB: The Premier Lifestyle PR Agency
- [Events & Partnerships](https://www.luxebb.co.uk/services/events-partnerships/): Uniting audiences with powerful partnerships.
- [Content Creation](https://www.luxebb.co.uk/services/content-creation/): Tell a powerful story with broadcast-level videography and photography.
- [INFLUENCER RELATIONS](https://www.luxebb.co.uk/services/influencer-relations/): Pioneering captivating user generated content.
- [Media Relations](https://www.luxebb.co.uk/services/media-relations/): We Are Editorial Virtuosos. Our invaluable network of editorial contacts know we only represent high quality brands. Using powerful digital strategies, our bespoke campaigns drive desirable editorial exposure.
- [Contact Us](https://www.luxebb.co.uk/contact-us/): Our friendly team would love to bring your brand to life.
- [BB Journal](https://www.luxebb.co.uk/blogs/): The latest news and industry insights.
- [Case Studies](https://www.luxebb.co.uk/case-studies/): Results speak for themselves.
- [Services](https://www.luxebb.co.uk/services/): Crafting Lifestyle Campaigns
- [About Us](https://www.luxebb.co.uk/about-us/): The PR Professionals.
- [Home](https://www.luxebb.co.uk/): Create a story and you create a connection with your audience.We establish third-party desire and build awareness with bespoke campaigns.